However, between legislative blockages and industrial pressures ¹ , the implementation of this tool remains uncertain. At Vitaline , we want to be a trusted player and defend, without compromise, the idea of healthy, transparent and accessible nutrition.
Nutri-Score: simple and effective, but slowed down in France
With the accumulation of labels and nutritional claims, such as " sugar-free ," " high fiber, " or " protein ," it has become difficult to know which products are truly beneficial for health. These labels are multiplying, but they do not always ensure real nutritional value .This is where the Nutri-Score comes in. Designed to give a global view of a product's quality at a glance, it represents a clear benchmark for consumers. The Nutri-Score rates products from A to E according to their nutritional quality , taking into account fats , sugars , salt , and fiber . This system, which we actively support at Vitaline , is designed to provide objective information and reduce marketing bias.
However, despite a European agreement for the adoption of the new Nutri-Score, France has not yet implemented the decree planned for the beginning of next year. ². This is due to pressure from certain industrial sectors, such as PDO cheeses or the dairy industry. ². This situation contrasts with countries like Germany, Belgium or Spain, which have already implemented the Nutri-Score update, thus allowing their consumers to make more informed choices ³.
At Vitaline , we believe that nutritional information should never be compromised . As consumers, you deserve reliable and accessible information. We hope to see France join these European transparency initiatives soon.
Our commitment to Nutri-Score A: transparency and quality above all
From the beginning, we have chosen to aim for a Nutri-Score A for all our products. This isn't just a marketing strategy; it 's a deep commitment to excellent nutrition. Each ingredient is carefully selected to meet the highest standards.
To achieve this excellence, we selected natural ingredients such as freeze-dried fruits and vegetables, high-quality plant proteins, and whole grains. These choices allow us to ensure a balanced composition, rich in fiber and low in sugar, and to offer you trusted products, perfectly suited to a healthy diet.
For example, regarding our new Daily bars , we had a crucial choice to make on the type of matrix: fruit paste, protein paste, cereal base… All of this influences the Nutri-score rating. We opted for whole grains and seeds , so as to maintain a low sugar level while preserving optimal nutritional qualities .
Developing a delicious, healthy and balanced bar therefore led us to ban chocolate coatings , or even sweeteners which would all have negatively influenced the Nutri-Score of our bars.
By choosing Vitaline, you're choosing a brand that places transparency and quality at the heart of its values. We've chosen uncompromising nutrition, even in a context where regulations are still unclear. We hope our commitment to healthy and transparent nutrition will help you make informed choices with confidence.
While we wait to see the Nutri-Score reinstated and strengthened in France, we will continue to place your interests and your health at the heart of our approach. You can count on us to offer you products that respect the values of transparency, quality, and commitment.
Sources:
¹ From 8pm News, L. (2024, October 24). Nutri-Score, the government is playing for time. Franceinfo.
² Neumann, SAL (2024, October 23). Lobby strength, dissolution. . . Why the new Nutri-Score is at a standstill. RMC.
³ Nutri-Score: an update on what's new for 2024. (nd). Public Health France.
