In order to mutualise their product development and concentrate on a shorter range of products that they will invest on, only the Vitaline brand will remain, sold on vitaline.shop. The Bivo team will continue to focus on the Italian market.
We have so many new products that we want to work on. Stay tuned for our future developments and announcements!
Bivo is the first Italian DTC foodtech brand, and has been leading the ready-to-eat and complete nutrition market in the Italian market since 2017. With thousands of loyal customers, Bivo will join the French group Vitaline, which shares the same philosophy: good food, natural ingredients and balanced nutrition.
Vitaline has been leading the premium-quality products segment in ready-to-eat and complete nutrition, with formats in bottles, pouches and bars since 2017. With its many labels (organic, Nutri-Score A, top-brand in the category for many nutrition-apps…), quality ingredients and excellent nutritional values up to the details, Vitaline is a reference for the quality of its products in Europe.